Sagar Jadhav

You Shave I Shave

The objective of the campaign was to grow the category. Most Indian men think stubble is cool and desirable to women, but research shows that 77% of women prefer clean-shaven men. The idea: Involve the one audience that our target admires and looks up to. The Women of Bollywood These leading ladies turned from actors to activists and launched a movement called ‘No Lipstick, No Shave’